Czech Dream
A provocative social experiment that uses elaborate deception to expose the gullibility of consumers and the power of advertising in shaping desire.
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Essence
Ensemble
Closest match
Nearest across the full emotional profile.
Same mood
Nearest on what's most distinctive about this one.
Go darker
Similar, pushed toward heavier and more intense.
Something gentler
Similar, pushed toward warmer and easier.
Hidden gem
Same territory, far fewer people have seen it.
