Czech Dream

Czech Dream

Directed by Filip Remunda, Vít Klusák

Produced by FAMU, Hypermarket Film

200490 min7.2 / 10

A provocative social experiment that uses elaborate deception to expose the gullibility of consumers and the power of advertising in shaping desire.

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Questions people ask

  • Is Czech Dream violent? No. Less violent than 92% of films.

  • Is Czech Dream scary? Yes. More frightening than 76% of films.

  • Is Czech Dream sad? Not especially. Less sad than 67% of films.

  • Does Czech Dream end with hope? Not especially. Less hopeful than 64% of films.

  • Is Czech Dream easy watching? About average. Almost exactly mid-range.

These describe how the film comes across, measured across the whole film and compared with other well-known films. They are not a content list — nothing here was counted or checked scene by scene, so for age-suitability or specific content use a classification board or a dedicated content-warning service.

84/ 100

Cinnamon Score

How much this film gives you that nothing else will, and whether it delivers.

There is almost nothing else like this.

Rarity92

How unlike any other film this one feels

Surprise86

How much more it delivers than it promises

Love75

How much audiences actually like it

The highest scores in the catalogue →

Ensemble

Like Czech Dream

Nearest across the full emotional profile.

Same Mood as Czech Dream

Nearest on what's most distinctive about this one.

Like Czech Dream, But Darker

Similar, pushed toward heavier and more intense.

Like Czech Dream, But Lighter

Similar, pushed toward warmer and easier.

Like Czech Dream, But Less Popular

Same territory, far fewer people have seen it.

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