General Magic

General Magic

Inside every pocket is a little piece of magic

Directed by Matthew Maude, Sarah Kerruish

Produced by Spellbound Productions II

201992 min7.3 / 10

A nostalgic, intellectually engaging documentary about Silicon Valley visionaries whose failed startup inadvertently shaped the digital future, told with warmth and reflective melancholy.

A tale of how the great vision and epic failure of General Magic, the "greatest dead company in Silicon Valley", changed the lives of billions.

Questions people ask

  • Is General Magic violent? No. Less violent than 92% of films.

  • Is General Magic scary? Barely. Less frightening than 84% of films.

  • Is General Magic easy watching? Somewhat. More comforting than 71% of films.

  • Is General Magic sad? Somewhat. More sad than 70% of films.

  • Does General Magic end with hope? Somewhat. More hopeful than 62% of films.

These describe how the film comes across, measured across the whole film and compared with other well-known films. They are not a content list — nothing here was counted or checked scene by scene, so for age-suitability or specific content use a classification board or a dedicated content-warning service.

63/ 100

Cinnamon Score

How much this film gives you that nothing else will, and whether it delivers.

Familiar shape, done well.

Rarity52

How unlike any other film this one feels

Surprise58

How much more it delivers than it promises

Love80

How much audiences actually like it

The highest scores in the catalogue →

Ensemble

Like General Magic

Nearest across the full emotional profile.

Same Mood as General Magic

Nearest on what's most distinctive about this one.

Like General Magic, But Darker

Similar, pushed toward heavier and more intense.

Like General Magic, But Lighter

Similar, pushed toward warmer and easier.

Like General Magic, But Less Popular

Same territory, far fewer people have seen it.

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