It

It

A salesgirl with plenty of 'it' pursues a handsome playboy.

Directed by Clarence G. Badger

Produced by Paramount Pictures

192772 min6.9 / 10

A breezy, charming silent-era romantic comedy about a spirited shopgirl using her charisma to win over her wealthy boss.

A flapper shopgirl woos her rich boss with animal magnetism -- the captivating personal quality otherwise known as "it."

Questions people ask

  • Is It scary? No. Less frightening than 98% of films.

  • Is It sad? No. Less sad than 97% of films.

  • Does It end with hope? Yes, very. More hopeful than 97% of films.

  • Is It easy watching? Yes, very. More comforting than 95% of films.

  • Is It violent? No. Less violent than 92% of films.

These describe how the film comes across, measured across the whole film and compared with other well-known films. They are not a content list — nothing here was counted or checked scene by scene, so for age-suitability or specific content use a classification board or a dedicated content-warning service.

53/ 100

Cinnamon Score

How much this film gives you that nothing else will, and whether it delivers.

Familiar shape, done well.

Rarity19

How unlike any other film this one feels

Surprise90

How much more it delivers than it promises

Love65

How much audiences actually like it

The highest scores in the catalogue →

Ensemble

Like It

Nearest across the full emotional profile.

Same Mood as It

Nearest on what's most distinctive about this one.

Like It, But Darker

Similar, pushed toward heavier and more intense.

Like It, But Lighter

Similar, pushed toward warmer and easier.

Like It, But Less Popular

Same territory, far fewer people have seen it.

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