
McLibel
The Postman and Gardener Who Took on McDonald's, and Won.
Directed by Ken Loach, Franny Armstrong
Produced by Journeyman Films Ltd.
A rousing documentary about two ordinary citizens who stood against corporate power and won, grounded in principles of free speech and justice.
McDonald's loved weaponising UK libel laws to suppress criticism. Major media organisations crumbled and apologised. In the longest trial in English legal history, the 'McLibel Two' (gardener Helen Steel and postman Dave Morris) represented themselves against the fast food giant's £10 million legal team. Every aspect of business was cross-examined: junk food and McJobs, animal cruelty, environmental damage and advertising to children. McDonald's tries every trick in the book against the courageous duo: legal manoeuvres, a visit from Ronald McDonald, top executives flying to London for secret settlement negotiations. Even spies. Seven years later, in February 2005, the marathon legal battle finally concluded at the European Court of Human Rights. And the result took everyone by surprise - especially the British Government. McLibel is not just about hamburgers. It's about the importance of freedom of speech now that multinational corporations are more powerful than countries.
Clusters
Genres
Questions people ask
Does McLibel end with hope? Yes, very. More hopeful than 90% of films.
Is McLibel violent? Barely. Less violent than 76% of films.
Is McLibel sad? Not especially. Less sad than 73% of films.
Is McLibel scary? Not especially. Less frightening than 65% of films.
Is McLibel easy watching? Somewhat. More comforting than 62% of films.
These describe how the film comes across, measured across the whole film and compared with other well-known films. They are not a content list — nothing here was counted or checked scene by scene, so for age-suitability or specific content use a classification board or a dedicated content-warning service.
Cinnamon Score
How much this film gives you that nothing else will, and whether it delivers.
Familiar shape, done well.
How unlike any other film this one feels
How much more it delivers than it promises
How much audiences actually like it
Ensemble
Like McLibel
Nearest across the full emotional profile.
Same Mood as McLibel
Nearest on what's most distinctive about this one.
Like McLibel, But Darker
Similar, pushed toward heavier and more intense.
Like McLibel, But Lighter
Similar, pushed toward warmer and easier.
Like McLibel, But Less Popular
Same territory, far fewer people have seen it.























































