Nathan for You

Created by Nathan Fielder, Michael Koman

On Comedy Central

A high-energy mockumentary where absurdist pranks and elaborate schemes collide with real people's genuine confusion, generating comedy from the gap between Nathan's deadpan sincerity and the surreal situations he creates.

Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.