Now!

Now!

Directed by Santiago Álvarez

Produced by ICAIC

19655 min6.3 / 10

A visceral, montage-driven propaganda film that harnesses morgue imagery and Lena Horne's voice to indict violence and injustice with urgent, confrontational energy.

Using morgue photos, newsreel footage, and a recording by Lena Horne, Cuban filmmaker Santiago Alvarez fired off 'Now!', one of the most powerful bursts of propaganda rendered in the 1960s.

Questions people ask

  • Is Now! easy watching? No. Less comforting than 92% of films.

  • Is Now! sad? Yes. More sad than 88% of films.

  • Is Now! scary? Somewhat. More frightening than 72% of films.

  • Is Now! violent? Somewhat. More violent than 71% of films.

  • Does Now! end with hope? About average. Almost exactly mid-range.

These describe how the film comes across, measured across the whole film and compared with other well-known films. They are not a content list — nothing here was counted or checked scene by scene, so for age-suitability or specific content use a classification board or a dedicated content-warning service.

45/ 100

Cinnamon Score

How much this film gives you that nothing else will, and whether it delivers.

Familiar shape, done well.

Rarity95

How unlike any other film this one feels

Surprise19

How much more it delivers than it promises

Love35

How much audiences actually like it

The highest scores in the catalogue →

Ensemble

Like Now!

Nearest across the full emotional profile.

Same Mood as Now!

Nearest on what's most distinctive about this one.

Like Now!, But Darker

Similar, pushed toward heavier and more intense.

Like Now!, But Lighter

Similar, pushed toward warmer and easier.

Like Now!, But Less Popular

Same territory, far fewer people have seen it.

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